Privacy & Cookie Policy

1. Important Information

This Privacy Policy explains how we collect, use, and protect your personal data, the legal basis for doing so, who may access your data, and your rights. Please read it carefully. If the Site has a separate Privacy Statement linked from the homepage, that statement will override this policy in case of any conflict.

We take your privacy seriously. As the “data controller,” we are responsible for your personal information. You have the right to object to how we process your data for business or marketing purposes. For details about your rights and how to exercise them, see the “Your Rights” section below.

2. What Personal Data We Collect and Why

Personal data refers to information that directly or indirectly identifies you. We may collect:

• Contact details: Such as your name, email, and phone number, so we can respond to your enquiries or provide products and services.

• Correspondence: Any additional details you share with us by email, phone, mail, or the website.

• Survey responses: Information you provide when responding to our surveys.

• Transaction details: Data related to your orders or transactions on our Site, used for fulfilling your requests.

• Site usage: Information about your visits (e.g., traffic data, location, page visits) for website analytics and improvement.

3. Cookies

What are cookies?
Cookies are small files stored on your device to help websites remember you and your preferences. Most websites use them.

Types of cookies we use:

• Essential: Necessary for the Site to function, such as logging in. Without these, some features may not work.

• Analytics: Help us understand how people use our Site, so we can improve it.

• User Preferences: Remember your settings and preferences for a better experience.

• Social Sharing: Enable sharing content on social networks (like Facebook or Twitter).

• Interest-Based Advertising: Some cookies show you ads relevant to your interests.

Managing cookies:
You can block cookies using your browser settings, though this may affect how the Site works. Visit allaboutcookies.org for guidance on managing cookies.

Third-party cookies:
Some cookies belong to third parties (e.g., analytics or advertising providers). We do not control these cookies or their use. Learn how to manage or opt out of these cookies at youronlinechoices.com.

4. How We Use Your Data

We use your personal data to:

• Provide you with requested products and services.

• Send you important service communications or updates.

• Send direct marketing (with your consent, where required). You can unsubscribe at any time.

• Work with trusted partners (with your consent) who may offer similar products or services.

• Track usage of our website and communications (using cookies).

• Support and improve customer service.

• Maintain records and keep data up to date.

• Respond to enquiries, complaints, and resolve disputes.

• Detect and prevent fraud, and comply with legal obligations (including sharing data with law enforcement, if required).

5. Legal Grounds for Processing

We process your personal data under the following conditions:

• Consent: For example, sending marketing communications or sharing data with select partners.

• Contractual necessity: To provide products or services you’ve requested, or to fulfill our contract with you.

• Legal compliance: To meet our legal obligations, including fraud prevention.

• Legitimate interests: For running and improving our business, provided your rights are not negatively impacted.

6. Sharing Your Data

We may share your personal data with suppliers, service providers, and partners acting on our behalf. If required by law or for fraud prevention, we may disclose your data to authorities or other organisations. If your data is transferred outside the European Economic Area (EEA), we ensure it’s protected and handled in accordance with data protection laws.

7. Data Retention

We only keep your personal data for as long as necessary for the reasons it was collected. Retention may be affected by:

• Legal requirements to keep data.

• Applicable limitation periods.

• Actual or prospective disputes.

• Guidance from data regulators.

When no longer needed, your personal data is securely deleted.

8. Your Rights

You have the following rights regarding your personal data:

9. How to Contact Us

To exercise your rights or raise concerns about how we use your data, contact us using the details provided on our Site.

If you feel your concerns are not resolved, you can contact the Information Commissioner’s Office (ICO):

• Mail: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

• Phone: 0303 123 1113

• Website: ico.org.uk

10. Links to Other Sites

Our Site may contain links to third-party websites. Their privacy policies will apply, so please review them directly, as we are not responsible for their practices.

11. Changes to This Policy

We may update this policy from time to time. The latest version was last updated on 1 May 2018. We recommend reviewing it whenever you provide us with personal data.